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Ayurveda – The gateway to alternative health tourism in India

January 9th, 2008 · No Comments

As more and more westerners start to understand the value of age-old cures, traditional medical practices like Ayurveda and Naturopathy are seeing a new kind of resurgence in this day and age. This move has been a real boom to India’s health tourism sector. Today, people from USA and Europe come to the backwaters of Kerala to experience rejuvenation through ayurveda, siddha, unani and other forms of alternative medicine.

The great thing about ayurveda (a 3000 year old Indian system of medicine)
is that it focuses as much on prevention as on the cure. So, there’s something for everyone in ayurveda. So, you have treatments for relieving stress, cooling and toning your body, weight loss that appeal to the young and the healthy. And there are treatments for aches, pains and other physiological problems for those suffering from various ailments. The use of natural products in these treatments is also a selling point with westerners who are used to synthetic drugs and heavy side-effects. These nature-cure treatments also combine yoga and meditation practices making it all the more holistic and effective.

There are very many ayurveda shalas, meditation centers and spa resorts in Kerala which offer a host of treatment packages. These treatments last for a period of 3 – 21 days. Costs are reasonable although there are a few packages that can get really expensive. These ayurvedic rejuvenation centers offer a host of facilities like airport pick-up/drop, provide accommodation and even provide food for their clients. Plus, they have experienced physicians who provide the necessary treatments and required medications. These centers are well-maintained and come with a lot of amenities that are sure to impress any visitor. They are set in natural settings that calm the body and soul. Moreover, the warmth and the service offered in these centers is truly unparalled. It’s almost a perfect vacation, so very different from the allopathic hospital visits and treatment modules.

The success of holistic health treatments in Kerala is mostly because of the government’s efforts to neatly package this ancient practice and promote it effectively in US and Europe. These alternative medical rejuvenation centers are also spread across India in places like Bangalore, Khajuraho, Mumbai and Delhi.

Tags: India · alternative health tourism

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